Content repurposing, also known as repurposing existing content, content recycling, or repurposing content, is a powerful content marketing strategy that allows you to transform outdated or existing content into various formats. 42% marketers believe that Content repurposing acts as a successful marketing campaign to expand reach, improve your SEO, maximize your resources, boosts engagement, and build your brand awareness.
This robust approach saves time and effort by eliminating the need for creating fresh content from scratch and for platforms like websites, social media channels, and other marketing channels.
Instead of generating new posts or material, repurposing content helps in improve SEO, maximize reach, engage different audience segments across various channels.
Take an example of leftover rice from dinner – by adding spices, vegetables, and sauces, you can use it into a delicious fried rice for your busy mornings. That’s the way content repurposing works – You utilize existing or old content, modify it, and publish it in an engaging and fresh way for your potential audiences.
Whether it’s a YouTube video, podcast, infographic, presentation, or webinar, knowing how to repurpose content effectively ensures that your message remains impactful while targeting a wider audience.
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Importance of Content Repurposing
Instead of creating content from scratch, content repurposing becomes crucial to maintain a consistent presence over your website, social media, and other platforms.
When it comes to SEO, you need to work on several strategies, including technical SEO optimization, Keyword Placement, Local SEO, Link Building, and Content Maketing. Working on all such activities while balancing these aspects is challenging, especially when you have a shortage of time and have an urge to generate revenue faster. This is where content repurposing comes to many geniuses mind and help them perform multitasking.
Instead of using a new piece of content, you can share one post in multiple ways, such as you can share your video, build an infographic, create a social media post to save time, maximize reach, and be consistent across different platforms.
Benefits of Repurposing Content
You produce content to make it visible to many people, especially among your target audience. So, why don’t you try multiple platforms when you can repurpose existing material into different formats? Well, it is a smart strategy to improve the value of your existing content by distributing it across various platforms. This approach is useful for
- Targeting a broader audience
- Make your brand memorable through repeated content
- Provide shareable and engaging content that interact with more people
By content repurposing service, you can increase the lifespan of your content while improving its effectiveness and exposure.
1. Time-Saving
There is no need to create fresh content from scratch because it requires effort and time. Instead of this, you can use existing material into different formats as it will help you reduce your work pressure and focus on consistency.
For example, writing one blog post for a website can take around 4 to 5 hours. For an experienced content writer, this time can be reduced from 4 hours to 2 hours, depending on the niche and expertise they have for a particular content. Repurposing is a great content strategy to ensure that your single piece of content works for multiple platforms and provide you maximum reach without any hassle.
2. Increases Engagement and Reach
Converting your blog posts into Ebooks, blogs into Newsletters, scripts into website content, and blog posts into LinkedIn articles are various ways to repurpose your long-form content into any format so that it becomes easy to get engagements in different ways.
You need to know that long-form content contains a detailed information that helps your audience get immediate results. Some of the examples of long-form content include YouTube Video, LinkedIn article, Website Blog. All you just need to copy and paste the long-form content for different platforms and make a little bit of changes in it to avoid duplicate content issues.
3. Improves Visibility and SEO
Different people have different tastes. Some love to read Ebooks, some like video-based content, some like audio-based content, and most of them check out blogs and articles.
Repurposing your content in different formats can help you gain more traffic, provide you with more visibility from multiple platforms and audiences from different countries, and enhance your search engine rankings.
4. Extends Content Life
Valuable and evergreen content remains fresh and engaging for your audience. It is important to update, reintroduce, or reshape your existing content in new ways so that it delivers high-value messages to your viewers and fulfill their needs.
Content repurposing is essential to build trust, showcase your expertise, and convert your audience into purchasing customers.
Are you planning to get high-quality content writing services, especially blogs? Repurposing content often requires SEO-friendly blog posts that further you can transform into social media posts, videos, and newsletters tailored for your business.
5 Interesting Ways to Repurpose Content
1. Blog Posts to YouTube Video
Convert your lengthy blog post into an engaging video, making it digestible for viewers who like to watch video content over text. You can also create reels of content for 30 to 60 seconds for Instagram and Facebook and help users scroll your content on their feeds. Don’t forget to mention your brand name in your video, as it can help bring potential audience to your website and make your brand noticeable.
2. Data-based Content to Infographics
If you have statistics and data-based content, you can convert it into infographics because they are easy to understand, visually appealing, and get three times better interactions, shares, and likes from your audience. Infographics include charts, icons, and eye-catching colors and help people remember the content faster than other formats. A single infographic can be reused in presentations, social media posts, and more.
3. Convert Blog Post to Twitter or Instagram Threads
Extract essential points from your article or blog posts and convert them into threads for Instagram or Twitter. Converting blogs into threads is a great idea to help people join in a normal discussion or communicate on any specific topic. You can share arguments, stories, or ideas to facilitate more detailed and longer conversations.
4. Turn Your Blog Content into Newsletters
A newsletter is one of the most sustainable and valuable strategies for turning your videos and existing blog posts into monthly or weekly email newsletters that help your people stay informed about current market trends, engage them, and deliver the best ROI when you execute email marketing campaigns to drive traffic, grow your sales, and ultimately your business.
5. Use Client Testimonials in Case Studies
If you have testimonials and feedback from your clients, you can share their experience in your case studies. It can help people become aware of the problems that you have solved with your services. It can work as a success story and provide you with credibility.
Content Repurposing Tools
1. Canva
Canva is one of the best graphic-designing tools, and now it is used for repurposing. It provides a variety of free and paid templates to convert your blog content into short-form videos, long-form videos, infographics, social media posts, eBooks, PPTs, etc.
With thousands of templates, you can easily repurpose your content immediately on preferred channels or schedule the posts to publish at the right time. It has the Magic Writer feature to produce captions, making it versatile for social media marketing or digital marketing.
2. ChatGPT
ChatGPT is not just for brainstorming or planning your content; it is also the best tool for content repurposing.
You can share your article content and request it to be summarized for a social media post, a LinkedIn post, a newsletter, or a PPT. It serves whatever you ask. ChatGPT is a great tool for people with limited time but have a lot of tasks to finish.
3. Lumen5
Lumen5 leverages Machine Learning and Artificial intelligence to create instant videos and brand kits. There is no need to earn video editing skills before working on video content at Lumen5 because it gives access to templates and already existing templates that you can use to match your content.
However, you can also upload your images and use a drag-and-drop editor to create captions to make your written content engaging and user-friendly for people over social media.
4. Repurpose.io
Another repurposing tool that allows you to turn your content into videos or podcasts is Repurpose.io, which you can consider for various platforms, such as YouTube, Facebook, Instagram, TikTok, etc.
Tired of creating content for websites only. Now, you can use Slideshare to repurpose your content into appealing slide decks.
Conclusion
Content repurposing is a great strategy to maximize reach, your content lifespan, and engagement while saving time. Whether you want to convert blogs into long-form videos, long-form videos to short-form content, repurpose testimonials into case studies, convert data into infographics, or need to use any other repurposing content strategy, utilizing several platforms ensures your content stays impactful and relevant.